The Scratch Off application can be applied to a card, label, tag or ticket. It's purpose is to conceal information by covering it with an opaque coating, inhibiting the ability to see through. The main applications are (not limited to) quizzes, pins, codes, telephone numbers, clues and symbols.
These images would be hidden under said scratch application, and revealed only when a sharp edged object is used to scratch the coating away.
These scratch off promotions could be used in restaurants or retail stores offering a percentage off purchase or an amount of free merchandise. Scratch Off can also be used in the lotto and sweepstake market.Promotional aspects draw prospects to the scenerio of a winning chance.
Scratch Off promotions can increase foot traffic and impulse purchases. Customers may spend more time with a Scratch Off piece than another method of promotion helping with brand recognition.
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