Product recognition is critical to sales in the retail marketplace and product labels help the consumer identify the product or brand.Most products on the shelf, in the cooler, or on racks have a label whose purpose is (not limited) to:
-identify the product
-brand the company
-describe the product
-nutrition facts (food labels)
-dosage instructions (pharmaceutical/cosmetic labels)
-weight of product (food, cosmetic, and pharmaceutical)
Labels can come in a variety of shapes, colors, and sizes and can be printed on paper or synthetic stocks such as metallic or holographic papers, fluorescent, foils, tyveck, vinyl, thermal, craft papers, films and plastics. Labels are often self-adhesive and have a quick setting pressure sensitive adhesive backed surface that applies to the product itself. Labels can be machine or hand applied. Some labels require a more permanent application where heavy-duty adhesives would apply (industrial labels).
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