Labels promote product recognition

Product recognition is critical to sales in the retail marketplace and product labels help the consumer identify the product or brand.

Most products on the shelf, in the cooler, or on racks have a label whose purpose is (not limited) to:
-identify the product
-brand the company
-describe the product
-nutrition facts (food labels)
-dosage instructions (pharmaceutical/cosmetic labels)
-weight of product (food, cosmetic, and pharmaceutical)

Labels can come in a variety of shapes, colors, and sizes and can be printed on paper or synthetic stocks such as metallic or holographic papers, fluorescent, foils, tyveck, vinyl, thermal, craft papers, films and plastics. Labels are often self-adhesive and have a quick setting pressure sensitive adhesive backed surface that applies to the product itself. Labels can be machine or hand applied. Some labels require a more permanent application where heavy-duty adhesives would apply (industrial labels).

Scratch Off applications have promotional aspects

The Scratch Off application can be applied to a card, label, tag or ticket. It's purpose is to conceal information by covering it with an opaque coating, inhibiting the ability to see through. The main applications are (not limited to) quizzes, pins, codes, telephone numbers, clues and symbols.
These images would be hidden under said scratch application, and revealed only when a sharp edged object is used to scratch the coating away.

These scratch off promotions could be used in  restaurants or retail stores offering a percentage off purchase or an amount of free merchandise. Scratch Off can also be used in the lotto and sweepstake market.Promotional aspects draw prospects to the scenerio of a winning chance.

Scratch Off promotions can increase foot traffic and impulse purchases. Customers may spend more time with a Scratch Off piece than another method of promotion helping with brand recognition.