The Benefits of Point of Sale Materials in Beverage Promotions

Point of Sale materials can benefit the beverage industry in major ways. Effective POS should be eye catching in order to attract the consumers' attention. By making a product easy to see, it will also be easier to buy and can lead to an increase in sales.

By using POS, a product instantly has an advantage over their competitor. Most of us buy Dr Pepper rather than a knock-off brand. Taste is not the only factor that contributes to this. Point of Sale materials promoting Dr Pepper are easy to find. It is a rare occasion to see a competitor cling or pole sign. If a product is hard to find, it is also hard to purchase.

Point of Sale materials make introducing a new product into the market significantly easier. This can mostly be contributed to effective POS such as cling, pole signs, and ceiling signs rather than a flashy advertising campaign.
POS is also designed to communicate the price point. The price of a product is of great importance to a consumer and may determine if the product is purchased and if so, how much will be bought.

Point of Sale materials can also make a product seem more aesthetically pleasing. Bright colors, bold print, and vibrant designs may cause the consumer to believe that because something looks better it will taste better too.

Ultimately, using effective Point of Sale materials make the product easier to see and therefore easier to buy!